Lead Generation and Its Metrics Lead generation is the engine that drives potential customers into the sales funnel. It is quantifiable and often prioritized in short-term marketing strategies due to its direct impact on revenue. However, the effectiveness of lead generation relies on identifying and utilizing the right KPI metrics . Common KPIs in this domain include conversion rates, which measure the percentage of targets who have taken a desired action, and cost per lead, which gauges the cost-effectiveness of acquisition strategies. These metrics provide actionable insights that can refine targeting strategies, optimize campaigns, and ultimately, enhance ROI. For businesses operating in the B2C domain, marketing KPIs extend to tracking online user behavior and engagement rates. These include website traffic, page views per visit, and time spent on site, which are critical for understanding the digital consumer journey. By leveraging these B2C marketing KPIs through sophisticated